Writer | Zapier
July 2022 - Present, Remote
Serving as the lead writer on an interdisciplinary team, I’m writing everything from landing pages to blog posts to in-app messaging—helping specific user groups get the most out of automation.
Content Marketing Manager | Campaign Monitor
May 2021 - Present, Remote
As the Content Marketing Manager at Campaign Monitor, I oversee every piece of written content for the brand — including blogs and resources, landing pages, email journeys.
I’ve been responsible for some original content creation, as well as building, scaling, and managing a growing team of freelancers to update a massive library of existing content.
Marketing Campaign Manager | Sketch
April 2020 - May 2021, Remote
Sketch is a UI/UX design platform with over one million users and a significant voice in the design community. At Sketch, I lead product marketing communications for social and email, as well as lead acquisition and customer onboarding campaigns.
Highlights include go-to-market messaging for product releases, auditing and writing copy for transactional emails, and writing email/in-product copy about major product updates.
Content Marketing Manager | Real Thread
Jan 2016 - April 2020, Orlando, FL
Being a boot-strapped, tight-knit start-up, Real Thread gave me the opportunity to wear a lot of different hats. I was hired to start a Business Development team from the ground up, directly creating $140,000 in revenue in year one, $400,000 in year two, and picking up two new team members along the way.
During my last three years at Real Thread, I lead the production of all of their marketing content — including website copy, blog posts, UX copy, email campaigns, and managing/editing a small group of freelance writers.
Copywriter | Expand
Mar 2015 - Dec 2015, Orlando, FL
As a Copywriter at Expand, I developed content strategy, wrote SEO-friendly web copy, performed market research, and chose media sources to drive web traffic.
Living at the intersection of language, empathy, and digital experience, I craft words that create compelling, delightful experiences between user and brand.
Certification, UX Writing | UX Content Collective, In progress
BS, Advertising |
University of Florida, Dec 2014
AA, Journalism |
Santa Fe College, Dec 2012
Amplitude, Google Analytics, Sprout Social, Webflow, Wordpress, Hotjar, Sketch, Figma, UserTesting, Salesforce, Hubspot.
Content marketing, copywriting, editing, social media, branding, marketing, campaign management, data analysis.